URSUS - Specialty Review
Helping KFC fans find acommodation at Romania's prime music festival - with a price!
So what was the problem?
Ursus Specialties had launched a year earlier with a somewhat uncertain identity. Part mainstream, part craft, part cute, tied to its CGI bears, it never managed to find a place in the market.
As such, it finally embraced an identity of alternative for people who were really into beer. For specialists.
